The “Chiave dell’Amicizia” for 2014 was awarded to the entrepreneur Marco Bartoletti, proprietor of the BB Spa of Calenzano (240 employees, turnover of 40 million euros, producer of high-fashion accessories). The ceremony took place at Palazzo Antinori in Florence. For years, Marco Bartoletti has been committed to hiring at his company persons suffering from cancer and/or from psycho-physical and social disturbances.

