The Spring Meeting 2019 of the Italian Historic Companies Association to be held on Thursday, April 4th in Florence
The Spring Meeting 2019 of the Italian Historic Companies Association will be held on Thursday, April 4th at the Hotel Baglioni in Florence, together with the Association’s Ordinary Assembly. The event will start at 12 am with a public session (by invitation only, info: segretario.generale@uisitalia.org) on the topic “Identity and longevity: the importance of communicating a brand”. Daniele Pitteri and Claudio Baccarani, both members of the Scientific-Cultural Observatory of the Italian Historic Companies Association, will participate as rapporteurs.
During the Spring Meeting, the projects and initiatives of the association for the year 2019 will be illustrated, and the Full Membership Certificate will be conferred upon the two historic companies that have joined the association since last January, Salvadori 1919 from Bologna and Grendi 1828 from Cagliari.
In the afternoon the participants will be offered the chance visit to the historical shop of another member of the association, the Officina-Profumo Pharmaceutica of Santa Maria Novella, a Florentine historical company founded in 1612.
