IHCA’s Summer Meeting to be held on Thursday, July 12th at Marchesi Antinori 1385
The Summer Meeting of the Italian Historic Companies Association will be held on Thursday, July 12th at the premises of “Marchesi Antinori 1385”, member of the Association, in the “Chianti Classico” area (Bargino, Florence). The first part of the conference, beginning at 5 pm, will focus on “Heritage Marketing and more than a century-old companies”. Marco Montemaggi (MuseImpresa) will address the theme “Historical heritage as an economic asset for the company”, while Franco Cesaro (Cesaro & Associati) will give a presentation on “Long-running ‘Made in Italy’ companies as a cultural value”. After the two presentations, a round-table discussion among representatives of Italian historic brands will conclude the conference. A visit to the Antinori winery and a dinner for associates and guests at the “Rinuccio 1180” restaurant will follow.
http://antinorichianticlassico.it/
For info and reservations: segretario.generale@uisitalia.org and segreteria@uisitalia.org
