“This award is important to us, and we are honored to receive it by such a prestigious as the “Unione Imprese Storiche Italiane”, whose members are extraordinarily long-lived companies that know exactly what quality is.”
Simone Merico, Vice-President of Balich Worldwide Shows (the company that created the Tree of Life), during his acceptance speech at Palazzo Incontri (Florence).
Balich Worldwide Shows was awarded this year’s prize “for having contributing, by ideating the Tree of Life, to realize a unique symbol of Italian excellence, fully representing the ethical and cultural aspirations of our historic companies, their traditions and the future challenges they’ll be facing.”
