The “Story Telling” is a cultural initiative that the Italian Historic Enterprises Union intends to implement in order to pursue the creation of a “task force” of young people who are able to organize events in Italy and abroad, on, to and in collaboration with the Historical Archives and the Museum of the ultra centenarian Companies adhering to the Union.
The program wants to emphasize the need for developing these assets as a witness and as a memory to pass on to the future, as incubators not only in history but also of technical expertise. Mirror of evidence of the social and historical evolution not only of the brands they represent, but of entire cities and production companies.
The “Story Telling” wants, in fact, tell a story: the story of the ultra centenarian Italian Historic Enterprises, of each Companies as craft, social, but above all, cultural.
And this cultural program, pointing “Story Telling”, must be of the highest scientific profile capable of involving young people, institutions, companies and individuals eager to give prominence to their work, but also students and the public through educational courses, exhibitions, workshops, seminars, startup, training courses, publications and much more.
“Story Telling” wants to be born, grow up and become a new tool, young and keeping up with changes in technology and generation. Despite having as main objective is to enhance the existing heritage, does not want to remain simple repetition of the old, but to promote the integration of past, present and future for companies and for everyone involved.
The program should and want not to be able to generate costs but generate profits for those who work and social returns for investors.
Open to media organs with deep communicative momentum and marked by a spirit of cooperation, development of the existing to the new frontiers of technology, the program aims to meet, train, and inform young people, to give real content, a concrete support , the possibility of knowledge to the business and cultural programs of the historical Italian companies.
